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John Varvatos employs meticulous craftsmanship and refined tailoring with modern innovations in textiles to create pieces that are classic with a subtle edge. He describes his line for “a guy who appreciates beautiful fabrics and great details, without being too over-the-top.”
The expansion of John Varvatos U.S.A has a more relaxed feel and youthful spirit for a preppy-meets-punk aesthetic, think rumpled button-ups and coated denim. The catalyst was his obsession with rock music and the eclectic style of the artists; the first thing he does after leasing space for his Chelsea design studio is buy a killer audio system.
Since the first campaign starring Ryan Adams in Spring/Summer 2005, the featured musicians have included Joe Perry, Chris Cornell, Iggy Pop, Velvet Revolver, Alice Cooper, Cheap Trick, Perry Farrell, Franz Ferdinand, ZZ Top, Dave Matthews, The Roots, Green Day, Paul Weller & Miles Kane, and Jimmy Page & Gary Clark Jr.
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