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The new street style is athleisure: to dress in athletic wear for the purposes of comfort and fashion.
Last years’ reports estimate the athletic apparel market to be worth approximately $35 billion to make up 17 per cent of the entire American clothing market – and this year we continue to embrace it.
We cannot thank the fashion gods enough for the move of trends from stiff collars to comfy sweaters. The look is casual but cool, with a touch of ruggedness. Here are our tips to creating a cool athleisure look!