Spotlight: Canada Goose
THE LONG TREK
In 1957, Sam Tick immigrates to Toronto and establishes Metro Sportswear Ltd., specializing in woolen vests, raincoats and snowmobile suits. David Reiss, Sam Tick’s son-in-law, joins the company and launches a new era with the invention of a volume-based down filling machine. David also establishes the label Snow Goose, which later becomes Canada Goose. Dani Reiss, son of David Reiss and grandson of Sam Tick, joins the company in 1997 and in 2001 becomes President and CEO of Canada Goose. Dani ignites the company’s growth and pledges to remain “Made in Canada.”
A SNOW ICON
Inspired by one of the coldest places on earth, the Expedition Parka is developed to meet the unique needs of scientists at Antarctica’s McMurdo Station. It becomes standard issue and gains the nickname “Big Red.”
In 1982, Laurie Skreslet makes history as the first Canadian to summit Mt. Everest, wearing a custom parka designed and manufactured by Metro Sportswear. In 2011, this iconic “Big Mountain” jacket is re-released as the Skreslet Parka.
Embracing Arctic adventure, Canada Goose partners with musher Lance Mackey. He wins the Iditarod and the Yukon Quest dog sled races four times each, making monumental world records along the way.
Goose Person Ray Zahab enters the Guinness Book of World Records for his un-supported trek to the South Pole. He completes the journey on foot, without the use of skis, in 33 days, 23 hours and 55 minutes—the fastest time ever.
THE HOME INITIATIVE
With two-thirds of the world’s polar bears living in Canada, Canada Goose joins forces with Polar Bears International (PBI) and launches the PBI Collection. Funds from every sale go to PBI to support the conservation of polar bear habitats.
Two inaugural Canada Goose Resource Centres are established in the Canadian Arctic. The centres provide free fabrics, buttons, zippers and other materials for Inuit sewers who hand-make jackets and clothing for their families and community.
Canada Goose acquires a Winnipeg-based manufacturing facility to meet increased product demand and further solidifies its Made in Canada commitment.
Canada Goose officially opens its Global Headquarters in Toronto, significantly increasing manufacturing capacity. The company is recognized by the federal government for employing 6% of the cut & sew labour industry in Canada.
Every Canada Goose jacket passes through 13 production stages and just as many hands, all guided by our commitment to uncompromising craftsmanship. From zipper to button and stitch to stitch, every element is carefully chosen and meticulously put into place. And before it leaves the nest, our quality assurance team inspects every jacket by hand, ensuring no detail is overlooked.
As one of the oldest pieces in the Canada Goose archives, the Snow Mantra was developed to meet the needs of workers in the Canadian Arctic and has served as the uniform of the most rugged jobs, from the Canadian Arctic Rangers to the ground crew of First Air. Weighing in at 7.5 lbs., field tested at temperatures up to -70 degrees Celsius and made up of more than 247 pieces, the Snow Mantra’s iconic functionality has made it an indispensable parka for those living and working in harsh climates. Within every jacket Canada Goose designs, there’s a feature that was informed by the DNA of the Snow Mantra.
Canada Goose continues to innovate by launching lighter-weight products suitable for diverse climates and high-intensity activities, including the HyBridge® Lite jacket, which wins the “Best Backcountry Jacket” in the prestigious Gear of the Year awards from Outside Magazine.
Canada Goose also introduced the Fusion Fit, a new sizing designed for men and women with smaller body frames. While it is suitable for anyone looking for a jacket with shorter sleeves and jacket length, it was specifically designed for the typical Asian body type as it is based on the average of 26 body measurements paired with over 16,000 individual body scans of Korean, Chinese and Japanese body frames. On average, the Fusion Fit men’s jackets have smaller chest measurements and slightly bigger waist sizes. However, there is no difference however between the hip measurements for both sizing types. Women’s Fusion styles though, see a more significant alteration. The average women’s Fusion Fit has a hip length 2” shorter than the standard Canada Goose, and the bust and waist measurements are approximately between 0.5” and 1” smaller.
Be prepared for winter with a Canada Goose here.